Modern Adventure Pro Cycling Launches with Bold Vision to Compete at World's Highest Level

Monday 23rd June: A new era begins with the launch of Modern Adventure Pro Cycling, a professional team founded by veteran cyclist George Hincapie with an ambitious vision: to become the nation's premier squad and compete at the Tour de France by 2032. 

With plans to be a UCI-registered ProTeam in 2026, the organization is built around the core belief that the sport is more than competition—it's a test of resilience, teamwork, and determination.

Following standout performances by World Tour riders from the United States, the sport is poised for a resurgence. With a focus on nurturing homegrown talent, the team will prioritize recruiting the best domestic riders, including rising stars and seasoned pros, alongside top international talent to create a roster that embodies grit and ambition.

"Our goal is clear: to build the nation's team, a squad that inspires fans and competes fearlessly on the world stage," said George Hincapie, Founder and Principal. "Within six years, we want the Modern Adventure Pro Cycling Team to be synonymous with excellence, racing in the Tour de France with the best U.S. riders and contending for victories. We're here to spark a new golden era with a fresh, authentic approach."

Modern Adventure Pro Cycling Team will compete in key European and South American events as the only domestic-based UCI ProTeam. This phase will develop elite riders, sharpen race tactics, and build the team's infrastructure. As the squad grows, it will target Europe's premier races while maintaining a presence at major global events. Ultimately, the goal is to join the UCI World Tour, race the Grand Tours, and establish itself as a marquee team.

“We are so proud to be the title sponsor of a team that reflects our core values—purpose, courage and the spirit of adventure. Together, we know that the journey is the destination and we are inviting cycling fans around the world to join us from day one,” said Luis Vargas, Modern Adventure Founder.

The organization will emphasize rider development by investing in cutting-edge training, nutrition, and technology, partnering with leading brands for equipment and performance analytics.

“When George first shared his plans to kick-start US racing again, I knew this partnership was the right fit,” said Rob Gitelis, Factor Bikes and Black Inc Founder. “Designing and developing bikes alongside top-level athletes for the highest level of cycling is at our core. The US racing scene is ready for a revamp, and Modern Adventure is in a great position to do so.”

"At The Feed, our mission is to help athletes fuel smarter with the best personalized sports nutrition,” said the team at The Feed. “Partnering with George and Modern Adventure Pro Cycling is an exciting opportunity to support a team that's redefining what it means to race in the U.S. with ambition, professionalism, and a modern approach. We're proud to provide the riders with unlimited access to the products they need to perform at their best."

For Hincapie, who rode in 17 Tours de France and is widely regarded as one of the sport's most experienced tacticians, the team represents both a return to racing and a chance to shape and influence our next generation of cyclists.

USA Cycling President Brendan Quirk welcomed the team's launch, saying, "This is exactly what our sport needs right now. Modern Adventure Pro Cycling is making a real investment in the future. It's about giving riders the platform to race at the highest level and to inspire the next generation of cyclists."

"This is a unique moment. We're not just building a team; we're building a movement," added General Manager Rich Hincapie. "We have a chance to build something that's not just competitive, but meaningful—a team that reflects the best of who we are as riders and as a nation. Our riders will race with heart, supported by a culture of teamwork and innovation. We want every fan to feel proud when they see Modern Adventure Pro Cycling in the peloton."

Modern Adventure Pro Cycling Team’s ethos is rooted in the idea that suffering can be sacred and that the sport, at its best, is about more than winning. It's about doing hard things, working together, and showing up, no matter the challenge.

The future of professional racing starts now

For further information about Modern Adventure Pro Cycling, its race schedule, and sponsorship inquiries, please visit modernadventure.com/racing

About Modern Adventure:

Modern Adventure is the proud Title Sponsor and an award-winning travel company offering curated small-group trips, private retreats, and custom journeys around the world. As a Certified B-Corp who believes that travel can be a force for good, it connects its travelers with the essential truth that the world is a beautiful place, and we are all so much more similar than different.

Learn more: modernadventure.com

About Black Inc

Committed to designing, developing, testing, and racing the highest quality wheels andcomponents, Black Inc products are engineered to offer the ultimate in performance. Our team of designers and engineers can produce the best quality wheels and components, using the latest Finite Element Analysis (FEA), Computational Fluid Dynamics (CFD), and Rapid Prototyping software available in-house. Our product testing doesn’t end in the factory under controlled conditions. Simulations cannot replace real-life product testing. By working with world-class athletes, we prove our products in the factory as well as in racing situations.

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Global PR Contact

Modern Adventure Pro Cycling

Media@maprocycling.com