17th January, Adelaide - Factor Bikes, together with Black Inc, is thrilled to announce a dynamic new partnership with AusCycling which is set to revolutionize the Australian Team Pursuit squad and propel the athletes to new heights at the 2024 Paris Olympic Games.
A bold move that underscores Factor and Black Inc's commitment to excellence and innovation, the partnership with AusCycling originated from a mutually relentless pursuit of perfection and speed. Factor and AusCycling will now work together to refine and deploy a new generation of track racing bikes and wheels.
Working in partnership with Aus Cycling, Factor will be supporting the Australian men’s and women’s endurance track riders beginning in 2024, with a laser focus on the 2024 Paris Olympic Games.
Rob Gitelis, CEO, Factor Bikes and Black Inc, said: “AusCycling's dedication to advancing the sport aligns perfectly with our ethos at Factor Bikes. We're pushing the boundaries together to create not just a bike, but a legacy."
Marne Fechner, CEO, AusCycling said: “Combining the best athletes with the best technology is a challenge we relish, and one that has no finish line. We are delighted to be partnering with Factor Bikes to power our pursuit teams to new heights and to provide excitement and inspiration to the next generation of riders.”
Jesse Korf, AusCycling Executive General Manager, Performance said: “It is exciting to be launching the Hanzo track bike in collaboration with Factor. Over the past year and a half, engineers from Factor, AusCycling and Formula 1 have worked tirelessly with athletes and coaches in the search for speed. We could not be more proud and excited to race these quintessential Australian pursuit bikes”
AusCycling is the peak national body for all forms of riding and cycling, from grassroots to elite. Formed in November 2020, it is responsible for the growth and development of Track, Road, BMX Racing, BMX Freestyle, Cyclo-Cross, Esports, Mountain Bike, Para-Cycling, and recreational and commuter cycling.
AusCycling has more than 54,000 members, represents more than 450 riding and cycling clubs and is recognised by the UCI, the Australian Government, the Australian Olympic Committee, Commonwealth Games Australia and Paralympics Australia.