Baden Cooke Unveils Factor Bikes’ Production Bike Range

Revolutionary bike manufacturer launches full details and prices of its collection of luxury performance bikes

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3rd February 2016: Factor Bikes, the luxury bike brand responsible for the iconic Vis Vires bikes, is pleased to announce details of its new bike collection. The new range was presented by Factor Bikes co-owner and former Tour de France Green Jersey Winner, Baden Cooke, to the world’s media and cycling personalities at the Tour Down Under. Guests included Jack Bobridge (Trek-Segafredo), Koen de Kort (Giant-Alpecin) and former pro racers Bradley McGee and Stuart O’Grady.

All Factor Bikes are a peerless combination of artisan craftsmanship, the very finest materials, innovative engineering and manufacturing processes all brought together with the highest possible finishing and attention to detail in Factor Bikes’ wholly-owned factory. Factor Bikes don’t compromise – anywhere. 

The new bikes – the Factor ONE and the Factor O2 – will be available to buy from March 2016 from select dealers and direct from http://factorbikes.com.

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Co-owner of Factor Bikes and former pro road racer Baden Cooke said: “We are extremely proud of the new generation of Factor Bikes and are excited about the 2016 range. The Factor One is setting the standard for aerodynamics, rigidity and style, while the Factor O2 offers an extremely lightweight and agile ride, ideal for the mountains while not coming up short when you need it in the sprints. It’s going to be a busy 12 months for all involved with Factor Bikes and I’m personally as driven and as passionate about Factor Bikes as I was when I was riding.”

All models are being raced by ONE Pro Cycling as they look to achieve their aim of ascending to the WorldTour.


ONE & ONE S

Built for maximum stiffness and aerodynamic performance

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The Factor One in black on black with Shimano DuraAce Di2 and integrated fork, and stem/bar

Taking all that was learnt from the Vis Vires, the Factor One is fully UCI legal and has been built for maximum stiffness and aerodynamic performance to deliver sprinters a significant advantage at the sharp end of races.

Created to be the most aerodynamic bike on the market, it features Factor Bikes’ unique integrated fork, stem and bar together with the iconic split-downtube design which allows turbulent air from the front wheel to go through – rather than around – the downtube to deliver a meaningful aerodynamic advantage (100g of aerodynamic efficiency compared to a non-split downtube design in CFD modelling and wind tunnel testing – equating to about one second per kilometre).

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The Factor One in blue and ice white

Builds

Two build options, both with a full complement of CeramicSpeed bottom bracket and wheel bearings:

  • DuraAce Di2 with integrated fork, stem, and bars
  • Ultegra Di2 with standard (non-integrated) handlebar (aka the 'One-S')

DuraAce Di2 (One)
  • 15 possible permutations of integrated stem lengths and bar width options for a tailored fit (five stem length options: 90, 100, 110, 120 and 130mm lengths; three bar width options: 40, 42 and 44cm)
  • Choose from two colour options: M-Power blue, and ice white and blue (frameset only will be available in black on black)

Prices
  • US SRP: $10,999 + taxes
  • AUS SRP: $14,999 + taxes
  • GBP SRP: £7,999 + taxes
  • EURO SRP: €9,999 + taxes

Also available in ONE Pro Cycling ‘Teambike’ edition.

Ultegra Di2 (One-S)
  • Ultegra Di2 with standard (non-integrated) handlebar, with Black Inc. 50 carbon clincher wheels and EVO 386 bottom bracket
  • A standard internal fork option allows the fitting of standard stem and bars to fine tune fit for riders on the upper and lower extremes of bike fit
  • One colour: M-Power blue (frameset only will be available in black on black)

Prices
  • US SRP: $7,999 + taxes
  • AUS SRP: $10,999 + taxes
  • GBP SRP: £5,499 + taxes
  • EURO SRP: €6,999 + taxes

02

Factor Bikes’ lightest, most versatile bike delivers an inspiringly refined ride

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The Factor O2 in black with DuraAce Di2 and integrated bar/stem 

The O2 is a beautiful chameleon. It’s Factor Bikes’ most versatile machine and combines minimalist beauty with exceptional performance, riding lightly at the current UCI minimum weight of just 6.8kg; it’s equally at home effortlessly consuming the mountains of France as it is rolling sublimely over Belgian pavé.

The O2’s UCI-legal lightweight construction doesn’t come at the sacrifice of stiffness or comfort. Every fibre has been obsessively selected and expertly combined with others to ensure Factor Bikes’ pursuit of ride perfection is achieved: the O2 responds both immediately and intuitively to your every input with a lively, interactive ride that also gently filters out fatiguing road buzz and vibrations to deliver total comfort and confidence. When you kick for the summit, the O2 soars; when you carve into the turn, the O2 inspires; and when you hit the cobbles, the O2 excels.

Builds

Two build options, both with a full complement of CeramicSpeed bottom bracket and wheel bearings:
  • DuraAce Di2 with integrated stem and bar
  • Ultegra Di2 with standard (non-integrated) handlebar

DuraAce Di2
  • DuraAce Di2 includes an integrated bar and stem, with Black Inc. 30 carbon clincher wheels and BBRight bottom bracket
  • 15 possible permutations of integrated stem lengths and bar width options for a tailored fit (five stem length options: 90, 100, 110, 120 and 130mm lengths; three bar width options: 40, 42 and 44cm)
  • One colour option: stealth black

Prices
  • US SRP: $9,999 + taxes
  • AUS SRP: $13,999 + taxes
  • GBP SRP: £6,999 + taxes
  • EURO SRP: €8,999 + taxes

Also available in ONE Pro Cycling ‘Teambike’ edition with Dura Ace Di2 and Black Inc. 30 carbon clincher wheels.

Ultegra Di2
  • Ultegra Di2 includes standard (non-integrated) handlebar, with Black Inc. 30 carbon clincher wheels and BBRight bottom bracket
  • One colour option: stealth black
Prices
  • US SRP: $7,999 + taxes
  • AUS SRP: $10,999 + taxes
  • GBP SRP: £5,599 + taxes
  • EURO SRP: €6,999 + taxes

About Factor Bikes

Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.

factorbikes.com

Contact details

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