Factor Bikes and Black Inc Wheels sign new French distribution deal

21st December 2015: Factor Bikes, the luxury bike brand responsible for the all-new Factor ONE and Factor O2 bikes, is pleased to announce a new distribution partnership in France with DAGG Distribution. The deal also includes the high end wheel brand, Black Inc Wheels.

The deal is exclusive and effective immediately, with Black Inc Wheels products already in stock and Factor Bikes expected in February 2016.

Co-owner of Factor Bikes and former Tour de France Green Jersey winner Baden Cooke said of the partnership: "Factor Bikes and Black Inc Wheels are delighted to be joining forces with DAGG Distribution for exclusive distribution of our brands in France. Guillaume Girout has been a major player for many years in bicycle distribution in France and we are very comfortable to follow his guidance in this territory as we believe that he has great vision for these two brands. Guillaume has been a fan of Factor Bikes for many years and has followed its journey. He will also act as a consultant on future developments."

Guillaume Girout, owner and CEO of DAGG Distribution, said of the partnership: "We are extremely excited to announce our partnership with Factor Bikes and Black Inc Wheels. We have been long-term admirers and feel their strong focus on truly innovative performance products will be validated at the highest levels of professional cycling and with cycling enthusiasts. We are honoured that Factor Bikes and Black Inc Wheels see us as the right partner for their brands and feel that both are a perfect fit with DAGG Distribution alongside our exclusive performance, passion and pleasure-led portfolio. Our plan is to support a selected group of IBDs and offer the best journey to end consumers.

"Factor Bikes and Black Inc Wheels are high-quality, with a long-term outlook, fun to work with and above all else, they are a real manufacturer and are driving bike design forward through investment and innovation – brands with a great heritage and an exciting future."

Factor One

Taking all that was learnt from the Vis Vires, the Factor One has been built for maximum stiffness and aerodynamic performance to deliver a significant advantage at the sharp end of races.

Created to be the most aerodynamic bike on the market, it features Factor Bikes’ unique integrated fork, stem and bar together with the iconic split-downtube design which allows turbulent air from the front wheel to go through – rather than around – the downtube to deliver a meaningful aerodynamic advantage (100g of aerodynamic efficiency compared to a non-split downtube design in CFD modelling and wind tunnel testing – equating to about one second per kilometre).

Factor O2

An all new model, the Factor O2 is the most versatile of the three new bikes and will be a racer's bike of choice for the pave and mountain stages. It’s incredibly light (6.9kg with an Infocrank power meter crankset) yet with a phenomenal stiffness to weight ratio.

The O2 includes the same innovative no-compromise approach to bike design, construction and finishing that all Factor Bikes bikes are lavished with to ensure that it delivers an exceptional, high performance ride.

DAGG Distribution Contact Details

Dealers can contact DAGG Distribution via the website, www.dagg.fr, phone. +33 134666946 or email contact@dagg.fr.