BUGATTI AND FACTOR UNVEIL THE BUGATTI FACTOR ONE

A Radical Fusion of Hypercar Engineering and Elite Cycling Performance

EMBARGO DATE – 18TH MARCH 9AM GMT

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EMBARGO DATE – 18TH MARCH 9AM GMT

[Girona and Molsheim — 18 March 2026] —  Factor Bikes and Bugatti today announce the Bugatti Factor ONE, a groundbreaking collaboration that redefines what is possible at the intersection of automotive engineering and high-performance cycling. Designed without compromise, the Bugatti Factor ONE melds the DNA of the legendary hyper sports car brand with the most innovative bicycle engineering to create a bike that exemplifies absolute speed, precision, and exclusivity.

 

Born from a shared philosophy of obsessive attention to detail and performance without limits, the Bugatti Factor ONE represents a new benchmark in pioneering cycling design. Every element of the bike has been meticulously engineered to deliver uncompromising aerodynamic efficiency, stiffness, and ride quality, drawing directly from Bugatti’s legacy of engineering excellence and Factor’s proven expertise in elite-level bicycle design.

 

Limited to just 250 individually numbered units worldwide, the Bugatti Factor ONE is a rare expression of performance and craftsmanship. Produced in strictly controlled quantities, each bike reflects the same exclusivity and attention to detail that defines every Bugatti automobile.

 

From the Type 35 race car dominating Grand Prix in the 1920s, to the Veyron and Chiron redefining what a road car can be, Bugatti has always aimed at pushing the boundaries to remain incomparable. Similarly, Factor Bikes have always been developed to be the fastest, high-performance bikes in the world. With the release of the Factor ONE, the world’s fastest UCI-legal road bike, it became clear how much innovation could be achieved within the rulebook confines of the UCI. The Bugatti Factor ONE eschews the rulebook, resulting in a frame with a wider fork stance and lower drag numbers. 

 

At the core of the Bugatti Factor ONE is a no-holds-barred approach to performance. Advanced carbon construction, sharp aerodynamic profiling, and a fully integrated design language result in a machine that is as visually striking as it is technically sophisticated. The bike features a distinctive two-tone split graphic, a design signature synonymous with Bugatti. This bold visual division accentuates the bike’s sculpted surfaces and aerodynamic forms, creating a dynamic interplay of light and shadow that mirrors the Bugatti’s hyper sports cars.

 

Prominently positioned at the front of the bike is the ‘Dancing Elephant’, one of Bugatti’s most iconic and historic symbols created by artist Rembrandt Bugatti, brother of the brand’s founder, Ettore. Reinterpreted for the Bugatti Factor ONE, the emblem serves as a subtle tribute to the marque’s artistic heritage, uniting engineering precision with timeless design.

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Performance innovation extends well beyond aesthetics. The fork has been specifically engineered to deliver measurable aerodynamic gains, reducing drag through refined shaping and optimised airflow management around the leading edge of the bike. This design not only enhances high-speed efficiency but also improves front-end stability, ensuring precise handling under race conditions. The bike’s sculpted lines and purposeful forms echo Bugatti’s classic design cues, while remaining unmistakably Factor in the race-proven intent. The non-UCI legal design has been made possible by Bugatti’s carte-blanche directive to create the most aerodynamic bike without compromise.

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The collaboration extends deep into component development. Several bespoke components such as the Selle Italia saddle, CARBON-TI rotors and chainrings, and Continental tyres have been customised exclusively for the Bugatti Factor ONE, each made to complement the frame’s ultra-performance philosophy. At the heart of the specification list are the Black Inc Bugatti Hyper 62 Wheels, conceived as the cycling equivalent of a hypercar wheelset, where aerodynamic science, structural integrity, and aesthetic precision converge.

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Incredibly light at 1298 grams for the pair, the 62 mm rim profile has been optimised for sustained high-speed efficiency, balancing drag reduction with exceptional crosswind stability. The advanced carbon layup has been tuned to maximise torsional stiffness and power transfer under load, while maintaining controlled compliance for refined ride quality. Groundbreaking technological advancements like the co-moulded rim-to-rim carbon spokes, precision-engineered hub internals, and enhanced hub/flange bonding allow for an ultra-bright ride quality that feels lively and direct, with unparalleled efficiency.

The Bugatti Factor ONE is not simply a bicycle. It is a statement. This project challenged us to rethink every assumption and push engineering boundaries in the same way Bugatti has done in the automotive world for over a century. Rob Gitelis, Factor Founder

Reflecting our shared values of innovation, precision, and performance at the highest level, the Bugatti Factor ONE is designed for cyclists who demand the extraordinary, both from themselves and their equipment.

The Bugatti Factor ONE is the result of a shared vision between two brands devoted to mastery and ambition. Every element of this bicycle, like the wide fork, for example, has been meticulously engineered to deliver measurable aerodynamic gains, reducing drag through refined shaping and optimised airflow management around the leading edge of the bike. It translates the meticulous engineering and attention to detail of Bugatti hypercars into a completely new category. It demonstrates that our pursuit of excellence and craftsmanship extends beyond hypercars, creating a machine that pushes the boundaries of what is possible in high-performance cycling. Wiebke Ståhl, Managing Director Brand & Licensing at Bugatti International.

With only 250 units produced, the Bugatti Factor ONE is aimed at collectors, enthusiasts, and athletes who seek the rarest expression of performance cycling. Each bike represents a fusion of two worlds, where hypercar engineering meets innovative cycling technology.

 

The Bugatti Factor ONE will be unveiled publicly during an event in Shanghai on 18 March 2026. For more information, please visit www.factorbikes.com

 

Price List:

  • USA ex State Tax: $23,599 USD
  • EU inc VAT: €25,799 Euro
  • Canada ex State Tax: $28,599 CAD
  • Australia inc GST: $35,999 AUD
Favicon for media.factorbikes.com CURRENT COLLAB - INFORMATION/SOCIAL ASSETS - EMBARGO 9AM GMT, 18TH MARCH 2026 | Password: BUGATTI2026 media.factorbikes.com

About Factor Bikes

Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.

factorbikes.com

About Bugatti

Founded by Ettore Bugatti in 1909 in Molsheim (Alsace, France), Bugatti has epitomized automotive craftsmanship and innovation for over a century. Guided by Ettore's principle, "If comparable, it is no longer Bugatti," the brand is defined by an unparalleled level of attention to detail, high personalization and exclusive savoir-faire that is unique in the automotive industry. Each car is still hand-assembled in the Atelier in Molsheim.

Bugatti’s legacy is simply incomparable. Models like the Type 35, Type 57 SC Atlantic and Type 41 Royale defined the early years of the brand, Romano Artioli revived Bugatti with the unveiling of the trailblazing EB110 in the 1990s – paving the way to all modern Bugatti models since the Veyron. Introduced in the 2000s under the leadership of Professor Ferdinand Piëch, the Veyron created a brand-new automotive segment and established a new paradigm, as it became the world’s first production car with more than 1,000 PS and a top speed of over 250 mph. With the Chiron family and models like the ultimate roadster, the W16 Mistral, and the track-only Bolide, Bugatti’s W16-engined lineage has forever transformed the automotive industry.

Today, Bugatti is part of the Bugatti Rimac joint company, embarking on an all-new era with the latest Bugatti masterpiece: the Tourbillon. Inspired by Haute-Couture, the Tourbillon is timeless in its design and its engineering, meant to be admired by enthusiasts a century from now, in the same way that early Bugatti creations are today.

As well as its peerless cars and the incomparable experiences the brand offers, Bugatti also operates Bugatti Lifestyle, which extends the brand’s philosophy of excellence and innovation into a wide range of products, including fine furniture and real estate, champagne, clothing and timepieces, selected for their matching values with Bugatti’s DNA.

https://www.bugatti.com/

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