Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.
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About Bugatti
Founded by Ettore Bugatti in 1909 in Molsheim (Alsace, France), Bugatti has epitomized automotive craftsmanship and innovation for over a century. Guided by Ettore's principle, "If comparable, it is no longer Bugatti," the brand is defined by an unparalleled level of attention to detail, high personalization and exclusive savoir-faire that is unique in the automotive industry. Each car is still hand-assembled in the Atelier in Molsheim.
Bugatti’s legacy is simply incomparable. Models like the Type 35, Type 57 SC Atlantic and Type 41 Royale defined the early years of the brand, Romano Artioli revived Bugatti with the unveiling of the trailblazing EB110 in the 1990s – paving the way to all modern Bugatti models since the Veyron. Introduced in the 2000s under the leadership of Professor Ferdinand Piëch, the Veyron created a brand-new automotive segment and established a new paradigm, as it became the world’s first production car with more than 1,000 PS and a top speed of over 250 mph. With the Chiron family and models like the ultimate roadster, the W16 Mistral, and the track-only Bolide, Bugatti’s W16-engined lineage has forever transformed the automotive industry.
Today, Bugatti is part of the Bugatti Rimac joint company, embarking on an all-new era with the latest Bugatti masterpiece: the Tourbillon. Inspired by Haute-Couture, the Tourbillon is timeless in its design and its engineering, meant to be admired by enthusiasts a century from now, in the same way that early Bugatti creations are today.
As well as its peerless cars and the incomparable experiences the brand offers, Bugatti also operates Bugatti Lifestyle, which extends the brand’s philosophy of excellence and innovation into a wide range of products, including fine furniture and real estate, champagne, clothing and timepieces, selected for their matching values with Bugatti’s DNA.