Our Mission: Why We Ride

Engineering, design, emotion, and the relentless pursuit of better.

Because the bicycle is more than a machine. It is a catalyst for experience, emotion, and discovery, a way to travel to places we never would have gone, to see things we never would have seen, to feel things we wouldn’t otherwise feel. It is freedom made physical. It is flying on the ground.

The Spirit of Invention

At Factor, we are inventors, engineers, designers, and riders. Our passion and our craft are what set us apart. We build bikes that enable you to go faster, travel further, and explore anywhere, on any surface, in any conditions. Every bike we create is made with the intention to unlock the rider’s potential.

Our Philosophy is Simple:

Engineer. Design. Evolve.

We refuse to stand still. We believe in learning, iterating, refining, and pushing the limits of what a performance bicycle can be. We are pioneers, not for the sake of novelty, but for the pursuit of meaningful speed and capability.

A Partner in Possibility

A Factor is more than an object. It is designed to be beautiful at rest, yet becomes complete only in motion. It is a partner in possibility, a gateway to freedom, speed, struggle, courage, and discovery. Every ride is a chance to feel alive and make every moment count.

This is why we ride. This is why we build.