CHRIS FROOME VISITS FACTOR HEADQUARTERS, PICKS UP SPECIAL EDITION BIKE

23 October; Taichung, Taiwan - Factor Bikes, the premium performance bicycle brand, welcomed seven-time Grand Tour winner Chris Froome to its global headquarters last week to present him with a special edition colourway of the new O2 VAM. Drawing inspiration from the British-Kenyan racer’s ‘spirit animal’ the rhinoceros, the bike will be raced by Froome in the 2024 season. The colourway will soon be available for the public to purchase in a highly limited run.

While in Taichung, Froome met with Factor’s design and engineering team to discuss the development of the brand’s product roadmap through 2024 and beyond. As part of a full day of immersion, spending time with staff, he offered insight into riding the brand’s latest products in both training and racing, providing rider-focused input to the technical direction of future designs.  He also got to ride with local cycling enthusiasts and fans.

Froome is an investor in Factor as well as parts and accessories brand, Black Inc. He sits on the Board of Directors, providing unique insight from decades at the sharp edge of the racing business.