FACTOR launches Prisma Studio: the first 3D viewer for O2 frame customisation

11 April: FACTOR, best known for its design and manufacture of high-performance road bikes, has launched its latest innovation – the online 3D Prisma Studio, where customers can create customised paint finishes for their O2 Equipe and Classic disc or rim frames.

The Prisma Studio 3D gives customers the opportunity to customise the base frame, panels and logo, choosing from nine different colourways across gloss and matte finishes, with seven metallic equivalents. This adds up to an impressive 2,688 possible combinations available immediately; new colours will be added over the next few months.

FACTOR is the first manufacturer to offer this tool with a 3D function, delivering a 360-degree inspection as well as providing a zoom-in feature allowing for the finer detail to be reviewed. The Prisma Studio 3D also allows the user to share the fruits of their creative endeavours across their chosen social platforms.

Accessible with one click from FACTOR’s homepage, Prisma Studio couldn’t be easier to use, with just six simple steps:

• Select style, either Equipe or Classic
• Select frame finish, either gloss, matte or metallic
• Then select a base colour
• Select a panel colour
• Select logo design
• And finally, select logo colour

Once satisfied with the design, the customer then submits the enquiry and is put in touch with a local dealer to finalise the size and specification of the frame. The frames will be painted locally for North American and European customers respectively, reducing delivery lead-times and enabling additional customisation options if desired.

Starting at US$200 on top of standard frameset costs, the customised frame can be delivered to local authorised FACTOR dealers in three weeks from order. Other models will be added to the Prima Studio, however, should customers desire a customised ONE, SLiCK or ViSTA frame currently, they can contact their local dealer for assistance.